2015 - 2016 Core Values Series

In contemporary capitalist society, marketing concepts saturate the fabric of daily life. "Core Values" is a series that seeks to explore the marketing-centricity of a major aspect of our day-to-day reality: employment. Whether a for-profit, a nonprofit, or a government agency, employers use marketing concepts in their aspirational core values statements. These statements are used in many ways, but play a key role in recruiting new employees. Core Values can paint a somewhat unrealistic portrait of what a typical employee's experience is supposed to be. Often, daily interactions with coworkers, supervisors, and clients can present communication that contradicts the employer's aspirational core value statements. "Core Values" interrogates the space between the employer's marketing efforts and the daily interactions in the workplace and asks the question: "What communications are most foundational in building a sense of reality for employees?" The series is designed for large wall installations (anywhere from 48 to 83 inches tall and 95 to 141 inches wide) of text surrounding 16 by 20 inch images.

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Valuing Diversity
66 inches by 110 inches
Mixed Media Installation
2016
Valuing Diversity
66 inches by 110 inches
Mixed Media Installation
2016
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Attracting, Developing, and Retaining the Best Talent
58 inches by 95 inches
Mixed Media Installation
2016
Attracting, Developing, and Retaining the Best Talent
58 inches by 95 inches
Mixed Media Installation
2016
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Attracting, Developing, and Retaining the Best Talent
58 inches by 95 inches
Digital Mixed Media
2015 
Attracting, Developing, and Retaining the Best Talent
58 inches by 95 inches
Digital Mixed Media
2015 
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Attracting, Developing, and Retaining the Best Talent (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
Attracting, Developing, and Retaining the Best Talent (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
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Building a Better Company for Future Generations
83 inches by 100 inches
Digital Mixed Media
2015 
Building a Better Company for Future Generations
83 inches by 100 inches
Digital Mixed Media
2015 
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Building a Better Company for Future Generations (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
Building a Better Company for Future Generations (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
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Enabling Clients
75 inches by 96 inches
Digital Mixed Media
2015 
Enabling Clients
75 inches by 96 inches
Digital Mixed Media
2015 
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Enabling Clients (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
Enabling Clients (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
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Leveraging the Power of Global Insight
48 inches by 141 inches
Digital Mixed Media
2015 
Leveraging the Power of Global Insight
48 inches by 141 inches
Digital Mixed Media
2015 
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Leveraging the Power of Global Insight (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
Leveraging the Power of Global Insight (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
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Matching Our Behaviors to Our Words
65 inches by 135 inches
Digital Mixed Media
2015 
Matching Our Behaviors to Our Words
65 inches by 135 inches
Digital Mixed Media
2015 
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Matching Our Behaviors to Our Words (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
Matching Our Behaviors to Our Words (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
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Valuing Diversity
66 inches by 110 inches
Digital Mixed Media
2015 
Valuing Diversity
66 inches by 110 inches
Digital Mixed Media
2015 
responsive lightbox
Valuing Diversity (Detail)
16 inches by 20 inches
Digital Mixed Media
2015 
Valuing Diversity (Detail)
16 inches by 20 inches
Digital Mixed Media
2015