2015 - 2016 Core Values Series

In contemporary capitalist society, marketing concepts saturate the fabric of daily life. Core Values is a series that seeks to explore the marketing-centricity of a major aspect of our day-to-day reality: employment. Whether a for-profit, a nonprofit, or a government agency, employers use marketing concepts in their aspirational core values statements. These statements are used in many ways, but play a key role in recruiting new employees. Core Values can paint a somewhat unrealistic portrait of what a typical employee's experience is supposed to be. Often, daily interactions with coworkers, supervisors, and clients can present communication that contradicts the employer's aspirational core value statements. Core Values interrogates the space between the employer's marketing efforts and the daily interactions in the workplace and asks the question: "What communications are most foundational in building a sense of reality for employees?" The series is designed for large wall installations (anywhere from 48 to 83 inches tall and 95 to 141 inches wide) of text surrounding 16 by 20 inch images.

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